Insider Tracker SEC Form 4 insider trades
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CELH

Celsius Holdings, Inc.

Consumer Defensive Bottled & Canned Soft Drinks & Carbonated Waters Market cap: $7.5B All insider activity → Quote and statistics → Sign in to watch CELH Sign in to set a price alert
64
Insider Score Band 60–79

Research score, not a recommendation.

Total bought$9.6M6 Form 4 purchases
Distinct insiders4open-market buyers
Lead insiderMilmoe William H.Director
Cluster window2019-09-12single day · closed

Market data

Live quote and chart from Yahoo Finance, loaded through this server. Insider purchases are marked on the chart.

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same price, one day All 6 purchases were at $3.60 on 2019-09-12. That pattern also occurs in IPO or conversion subscriptions, which are not open-market conviction buying.

Why this score

Research score: a weighted blend of the five factors, times the routine and offering discounts, minus the selling penalty.

Breadth number & diversity of participating insiders
63%
Seniority executive rank of buyers (CEO/CFO/Director)
55%
Commitment purchase size relative to company & holdings
73%
Context buying into stock weakness signals conviction
26%
Timing coordinated purchases within a tight window
100%
Routine-purchase discount × 1.00
Company-type / offering discount × 1.00
Net insider selling penalty − 0

Why are they buying?

No explanation has been generated for this cluster. The filings in the table below are the primary evidence.

Stock Price & Insider Purchase History

Daily close price with open-market insider purchases plotted over time

Loading price history…

Transactions

6 Form 4 trades · 4 insiders Sign in to download CSV
Purchases in this cluster, grouped by insider, largest first
Date Insider Role Shares Price Value Filing
2019-09-12 DESANTIS CARL history of DESANTIS CARL's purchases 10% owner 1,055,555 $3.60 avg $3.8M
2019-09-12 DESANTIS CARL 500,000 $3.60 $1.8M SEC filing for DESANTIS CARL (opens in a new tab)
2019-09-12 DESANTIS CARL 555,555 $3.60 $2.0M SEC filing for DESANTIS CARL (opens in a new tab)
2019-09-12 Milmoe William H. history of Milmoe William H.'s purchases Director 1,055,555 $3.60 avg $3.8M
2019-09-12 Milmoe William H. 500,000 $3.60 $1.8M SEC filing for Milmoe William H. (opens in a new tab)
2019-09-12 Milmoe William H. 555,555 $3.60 $2.0M SEC filing for Milmoe William H. (opens in a new tab)
2019-09-12 Li Ka Shing history of Li Ka Shing's purchases 10% owner 333,333 $3.60 $1.2M SEC filing for Li Ka Shing (opens in a new tab)
2019-09-12 Chau Hoi Shuen Solina Holly history of Chau Hoi Shuen Solina Holly's purchases 10% owner 222,222 $3.60 $800.0K SEC filing for Chau Hoi Shuen Solina Holly (opens in a new tab)
Total $9.6M

Other buying runs at CELH

A run ends after a pause in the buying, so one company can have several. Returns are the stock's return minus its benchmark's (IWM for small companies, SPY otherwise), from the first open after the run became a cluster. Past results, not a forecast.

After this run became a cluster: 21 days -9.5%63 days +15.8%126 days +47.8%

Other insider buying runs at this company, newest first, with the return against the benchmark that followed
Window Insiders Total Score 21 days63 days126 days Status
2026-09-10 → 2026-09-15 3 $1.8M 81 -3.8%–– active
2026-05-21 → 2026-05-22 3 $716.4K 79 -0.4%+12.1%– active
2016-12-30 → 2017-01-31 5 $8.1M 59 ––– closed