Celsius Holdings, Inc.
AI summary CEO and directors buy shares following strategic portfolio reset and conference presentations.
- Research score
- 72
- AI adjustment
- +9
Research score, not a recommendation.
Market data
Live quote and chart from Yahoo Finance, loaded through this server. Insider purchases are marked on the chart.
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Why this score
Research score: a weighted blend of the five factors, times the routine and offering discounts, minus the selling penalty.
Why are they buying?
AI · discretionary · catalyst credible · documentedInsiders likely purchased shares following recent discussions at the Barclays 19th Annual Global Consumer Conference addressing brand cannibalization risks and portfolio strategy execution, alongside recent leadership updates.
CEO John Fieldly and Directors Damon DeSantis and Hal Kravitz made open-market purchases totaling over $1.8 million in mid-September 2026 after the company cleared PepsiCo distribution hurdles and reset its portfolio strategy.
Stock Price & Insider Purchase History
Daily close price with open-market insider purchases plotted over time
Loading price history…
| Date | Insider | Role | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| 2026-09-14 → 2026-09-15 | DeSantis Damon history of DeSantis Damon's purchases | Director | 36,000 | $27.78 avg | $1.0M | |
| 2026-09-14 | DeSantis Damon | 20,000 | $27.65 | $553.0K | SEC filing for DeSantis Damon (opens in a new tab) | |
| 2026-09-15 | DeSantis Damon | 16,000 | $27.95 | $447.2K | SEC filing for DeSantis Damon (opens in a new tab) | |
| 2026-09-10 | Fieldly John history of Fieldly John's purchases | CEO | 18,000 | $27.44 | $493.8K | SEC filing for Fieldly John (opens in a new tab) |
| 2026-09-15 | Kravitz Hal 3 purchases with a 63-day result · median +15.5% | Director | 12,000 | $28.00 | $336.0K | SEC filing for Kravitz Hal (opens in a new tab) |
| Total | $1.8M | |||||
Other buying runs at CELH
A run ends after a pause in the buying, so one company can have several. Returns are the stock's return minus its benchmark's (IWM for small companies, SPY otherwise), from the first open after the run became a cluster. Past results, not a forecast.
After this run became a cluster: 21 days -3.8%63 days –126 days –
| Window | Insiders | Total | Score | 21 days | 63 days | 126 days | Status |
|---|---|---|---|---|---|---|---|
| 2026-05-21 → 2026-05-22 | 3 | $716.4K | 79 | -0.4% | +12.1% | – | active |
| 2019-09-12 | 4 | $9.6M | 64 | -9.5% | +15.8% | +47.8% | closed |
| 2016-12-30 → 2017-01-31 | 5 | $8.1M | 59 | – | – | – | closed |