Insider Tracker SEC Form 4 insider trades
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VITL

Vital Farms, Inc.

Consumer Defensive Food and Kindred Products Market cap: $350.3M All insider activity → Quote and statistics → Sign in to watch VITL Sign in to set a price alert

AI summary Insider cluster purchase following first quarter results and guidance reset.

66
Insider Score Band 60–79
Research score
70
AI adjustment
-4

Research score, not a recommendation.

Total bought$422.0K11 Form 4 purchases
Distinct insiders11open-market buyers
Lead insiderPappas Peter NicholasPresident
Cluster window2026-05-13 → 2026-05-19active

Market data

Live quote and chart from Yahoo Finance, loaded through this server. Insider purchases are marked on the chart.

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Why this score

Research score: a weighted blend of the five factors, times the routine and offering discounts, minus the selling penalty.

Breadth number & diversity of participating insiders
100%
Seniority executive rank of buyers (CEO/CFO/Director)
81%
Commitment purchase size relative to company & holdings
63%
Context buying into stock weakness signals conviction
100%
Timing coordinated purchases within a tight window
99%
Routine-purchase discount × 1.00
Company-type / offering discount × 1.00
Net insider selling penalty − 0

Why are they buying?

AI · mixed · catalyst credible · documented

Insiders purchased stock following the release of first quarter 2026 financial results and a downward revision of the fiscal year 2026 outlook, which likely created an attractive entry point following a pullback in the share price.

The company reported lower first-quarter net income and reduced its full-year outlook due to industry pricing and promotional dynamics, prompting multiple directors and executives to acquire shares both via open-market transactions and the employee stock purchase plan.

Stock Price & Insider Purchase History

Daily close price with open-market insider purchases plotted over time

Loading price history…

Transactions

11 Form 4 trades · 11 insiders Sign in to download CSV
Purchases in this cluster, grouped by insider, largest first
Date Insider Role Shares Price Value Filing
2026-05-14 Holland Joseph Michael history of Holland Joseph Michael's purchases Other C-suite 12,484 $8.00 $99.9K SEC filing for Holland Joseph Michael (opens in a new tab)
2026-05-14 Cyr William B. history of Cyr William B.'s purchases Director 6,000 $8.52 $51.1K SEC filing for Cyr William B. (opens in a new tab)
2026-05-18 Flanagan Glenda J history of Flanagan Glenda J's purchases Director 6,100 $8.33 $50.8K SEC filing for Flanagan Glenda J (opens in a new tab)
2026-05-13 Ruiz Gisel history of Ruiz Gisel's purchases Director 6,151 $8.13 $50.0K SEC filing for Ruiz Gisel (opens in a new tab)
2026-05-15 Coon Stephanie history of Coon Stephanie's purchases Other C-suite 5,895 $8.42 $49.6K SEC filing for Coon Stephanie (opens in a new tab)
2026-05-14 Pappas Peter Nicholas history of Pappas Peter Nicholas's purchases President 3,500 $8.51 $29.8K SEC filing for Pappas Peter Nicholas (opens in a new tab)
2026-05-13 Post Denny Marie history of Post Denny Marie's purchases Director 3,000 $8.23 $24.7K SEC filing for Post Denny Marie (opens in a new tab)
2026-05-14 Kennedy Kelly J. history of Kennedy Kelly J.'s purchases Director 2,500 $8.40 $21.0K SEC filing for Kennedy Kelly J. (opens in a new tab)
2026-05-15 Amoo-Gottfried Kofi Owusu history of Amoo-Gottfried Kofi Owusu's purchases Director 2,375 $8.45 $20.1K SEC filing for Amoo-Gottfried Kofi Owusu (opens in a new tab)
2026-05-19 Van Hoven Reena Chauhan history of Van Hoven Reena Chauhan's purchases Other C-suite 2,242 $8.92 $20.0K SEC filing for Van Hoven Reena Chauhan (opens in a new tab)
2026-05-14 McKeon Kathryn history of McKeon Kathryn's purchases Other C-suite 604 $8.28 $5.0K SEC filing for McKeon Kathryn (opens in a new tab)
Total $422.0K

What happened next

A run ends after a pause in the buying, so one company can have several. Returns are the stock's return minus its benchmark's (IWM for small companies, SPY otherwise), from the first open after the run became a cluster. Past results, not a forecast.

After this run became a cluster: 21 days +14.5%63 days +17.7%126 days –