VITL
Vital Farms, Inc.
Stock Price & Insider Activity
Historical close with open-market insider transaction markers
Insider activity
Sign in to download CSVBought$1.3M20 buy days
Sold$433.0M154 sell days
Net insider flow$-431.7Mnet selling · 10 years
Latest trade2026-05-19Van Hoven Reena Chauhan
| Date | Side | Insider | Role | Shares | Avg price | Value | Trades |
|---|---|---|---|---|---|---|---|
| 2026-05-19 | Buy | Van Hoven Reena Chauhan | Other C-suite | 2,242 | $8.92 | $20.0K | 1 |
| 2026-05-18 | Buy | Flanagan Glenda J | Director | 6,100 | $8.33 | $50.8K | 1 |
| 2026-05-15 | Buy | Coon Stephanie | Other C-suite | 5,895 | $8.42 | $49.6K | 1 |
| 2026-05-15 | Buy | Amoo-Gottfried Kofi Owusu | Director | 2,375 | $8.45 | $20.1K | 1 |
| 2026-05-14 | Buy | Holland Joseph Michael | Other C-suite | 12,484 | $8.00 | $99.9K | 1 |
| 2026-05-14 | Buy | Cyr William B. | Director | 6,000 | $8.52 | $51.1K | 1 |
| 2026-05-14 | Buy | Pappas Peter Nicholas | President | 3,500 | $8.51 | $29.8K | 1 |
| 2026-05-14 | Buy | Kennedy Kelly J. | Director | 2,500 | $8.40 | $21.0K | 1 |
| 2026-05-14 | Buy | McKeon Kathryn | Other C-suite | 604 | $8.28 | $5.0K | 1 |
| 2026-05-13 | Buy | Ruiz Gisel | Director | 6,151 | $8.13 | $50.0K | 1 |
| 2026-05-13 | Buy | Post Denny Marie | Director | 3,000 | $8.23 | $24.7K | 1 |
| 2026-03-09 | Buy | Khoury Karl | Director | 5,000 | $18.45 | $92.2K | 1 |
| 2026-03-02 | Sell | OHAYER MATTHEW | 10% owner | 35,000 | $20.33 | $711.5K | 2 |
| 2026-03-02 | Buy | Cyr William B. | Director | 4,750 | $20.70 | $98.3K | 1 |
| 2026-02-02 | Sell | OHAYER MATTHEW | Chair | 20,000 | $27.91 | $558.1K | 2 |
| 2026-01-02 | Sell | OHAYER MATTHEW | Chair | 25,000 | $30.85 | $771.3K | 2 |
| 2025-12-15 | Sell | Diez-Canseco Russell | CEO | 16,734 | $35.05 | $586.5K | 1 |
| 2025-12-15 | Sell | OHAYER MATTHEW | Chair | 5,000 | $35.25 | $176.2K | 1 |
| 2025-12-01 | Sell | OHAYER MATTHEW | Chair | 25,000 | $33.17 | $829.2K | 2 |
| 2025-11-04 | Sell | OHAYER MATTHEW | Chair | 5,000 | $37.78 | $188.9K | 1 |
| 2025-11-03 | Sell | OHAYER MATTHEW | Chair | 25,000 | $31.92 | $798.0K | 2 |
| 2025-10-08 | Sell | Diez-Canseco Russell | CEO | 9,667 | $44.39 | $429.1K | 2 |
| 2025-10-01 | Sell | OHAYER MATTHEW | Chair | 35,000 | $40.15 | $1.4M | 3 |
| 2025-09-10 | Sell | Diez-Canseco Russell | CEO | 16,700 | $47.32 | $790.3K | 2 |
| 2025-09-04 | Sell | OHAYER MATTHEW | Chair | 100,000 | $50.96 | $5.1M | 1 |
| 2025-09-02 | Sell | OHAYER MATTHEW | Chair | 145,000 | $51.98 | $7.5M | 3 |
| 2025-08-29 | Sell | OHAYER MATTHEW | Chair | 100,000 | $51.13 | $5.1M | 1 |
| 2025-08-22 | Sell | Bal Joanne | Other officer | 4,796 | $50.95 | $244.4K | 1 |
| 2025-08-21 | Sell | OHAYER MATTHEW | Chair | 4,200 | $50.25 | $211.1K | 1 |
| 2025-08-19 | Sell | OHAYER MATTHEW | Chair | 800 | $50.31 | $40.2K | 1 |
| 2025-08-18 | Sell | McKeon Kathryn | Other C-suite | 21,442 | $49.08 | $1.1M | 1 |
| 2025-08-15 | Sell | McKeon Kathryn | Other C-suite | 12,005 | $47.59 | $571.3K | 1 |
| 2025-08-15 | Sell | Bal Joanne | Other officer | 9,999 | $47.70 | $477.0K | 1 |
| 2025-08-14 | Sell | Post Denny Marie | Director | 6,086 | $47.75 | $290.6K | 1 |
| 2025-08-14 | Sell | Wrede Thilo | CFO | 3,393 | $47.59 | $161.5K | 2 |
| 2025-08-13 | Sell | Khoury Karl | Director | 20,000 | $47.63 | $952.6K | 1 |
| 2025-08-12 | Sell | Diez-Canseco Russell | CEO | 16,700 | $46.11 | $770.0K | 1 |
| 2025-08-12 | Sell | Coon Stephanie | EVP / SVP | 10,005 | $46.15 | $461.7K | 1 |
| 2025-08-11 | Sell | Pappas Peter Nicholas | President | 2,811 | $45.35 | $127.5K | 1 |
| 2025-08-11 | Sell | Wrede Thilo | CFO | 1,200 | $45.56 | $54.7K | 1 |
| 2025-08-08 | Sell | OHAYER MATTHEW | Chair | 5,000 | $45.25 | $226.2K | 1 |
| 2025-08-07 | Sell | OHAYER MATTHEW | Chair | 5,000 | $40.31 | $201.6K | 1 |
| 2025-08-01 | Sell | OHAYER MATTHEW | Chair | 30,000 | $35.83 | $1.1M | 2 |
| 2025-07-23 | Sell | OHAYER MATTHEW | Chair | 5,000 | $40.34 | $201.7K | 1 |
| 2025-07-11 | Sell | Wrede Thilo | CFO | 1,200 | $38.97 | $46.8K | 1 |
| 2025-07-01 | Sell | OHAYER MATTHEW | Chair | 30,000 | $39.17 | $1.2M | 2 |
| 2025-06-17 | Sell | OHAYER MATTHEW | Chair | 5,000 | $32.25 | $161.2K | 1 |
| 2025-06-13 | Sell | OHAYER MATTHEW | Chair | 25,000 | $31.62 | $790.6K | 2 |
| 2025-06-12 | Sell | Wrede Thilo | CFO | 1,200 | $31.93 | $38.3K | 1 |
| 2025-05-19 | Sell | OHAYER MATTHEW | Chair | 24,000 | $35.94 | $862.6K | 1 |
| 2025-05-12 | Sell | Diez-Canseco Russell | CEO | 45,143 | $34.12 | $1.5M | 2 |
| 2025-04-21 | Sell | OHAYER MATTHEW | Chair | 24,000 | $32.68 | $784.3K | 1 |
| 2025-04-14 | Sell | Diez-Canseco Russell | CEO | 45,124 | $33.69 | $1.5M | 1 |
| 2025-03-24 | Sell | OHAYER MATTHEW | Chair | 4,000 | $31.39 | $125.6K | 1 |
| 2025-03-19 | Sell | OHAYER MATTHEW | Chair | 20,000 | $29.46 | $589.2K | 1 |
| 2025-03-14 | Sell | Khoury Karl | Director | 10,839 | $31.02 | $336.2K | 1 |
| 2025-03-12 | Sell | Diez-Canseco Russell | CEO | 45,372 | $31.57 | $1.4M | 2 |
| 2025-02-19 | Sell | OHAYER MATTHEW | Chair | 24,000 | $34.94 | $838.6K | 2 |
| 2025-02-12 | Sell | Diez-Canseco Russell | CEO | 44,970 | $35.27 | $1.6M | 1 |
| 2025-01-21 | Sell | OHAYER MATTHEW | Chair | 24,000 | $43.19 | $1.0M | 4 |
| 2025-01-17 | Sell | Bal Joanne | Other officer | 28,246 | $45.10 | $1.3M | 1 |
| 2025-01-17 | Sell | McKeon Kathryn | Other C-suite | 12,300 | $44.05 | $541.8K | 1 |
| 2025-01-13 | Sell | Diez-Canseco Russell | CEO | 44,628 | $42.24 | $1.9M | 4 |
| 2025-01-13 | Sell | McKeon Kathryn | Other C-suite | 12,300 | $42.08 | $517.6K | 1 |
| 2024-12-19 | Sell | OHAYER MATTHEW | Chair | 24,000 | $38.19 | $916.5K | 2 |
| 2024-12-13 | Sell | Diez-Canseco Russell | CEO | 84,545 | $37.23 | $3.1M | 2 |
| 2024-12-12 | Sell | Diez-Canseco Russell | CEO | 44,728 | $37.66 | $1.7M | 3 |
| 2024-11-20 | Sell | OHAYER MATTHEW | Chair | 4,000 | $30.31 | $121.2K | 1 |
| 2024-11-19 | Sell | OHAYER MATTHEW | Chair | 20,000 | $29.62 | $592.3K | 2 |
| 2024-11-19 | Sell | Diez-Canseco Russell | CEO | 5,000 | $30.00 | $150.0K | 1 |
| 2024-11-12 | Sell | Diez-Canseco Russell | CEO | 40,650 | $28.80 | $1.2M | 2 |
| 2024-10-21 | Sell | OHAYER MATTHEW | Chair | 24,000 | $39.09 | $938.1K | 2 |
| 2024-10-14 | Sell | Diez-Canseco Russell | CEO | 44,653 | $40.07 | $1.8M | 1 |
| 2024-09-18 | Sell | OHAYER MATTHEW | Chair | 24,000 | $32.60 | $782.4K | 2 |
| 2024-09-12 | Sell | Diez-Canseco Russell | CEO | 45,400 | $30.68 | $1.4M | 1 |
| 2024-09-11 | Sell | Diez-Canseco Russell | CEO | 100,000 | $31.18 | $3.1M | 1 |
| 2024-08-19 | Sell | OHAYER MATTHEW | Chair | 24,000 | $31.18 | $748.3K | 1 |
| 2024-08-12 | Sell | Diez-Canseco Russell | CEO | 145,502 | $30.62 | $4.5M | 3 |
| 2024-07-19 | Sell | OHAYER MATTHEW | Chair | 24,000 | $39.58 | $949.9K | 1 |
| 2024-07-12 | Sell | Diez-Canseco Russell | CEO | 44,381 | $43.71 | $1.9M | 2 |
| 2024-06-18 | Sell | OHAYER MATTHEW | Chair | 24,000 | $42.56 | $1.0M | 2 |
| 2024-06-12 | Sell | Diez-Canseco Russell | CEO | 44,563 | $42.34 | $1.9M | 3 |
| 2024-06-12 | Sell | Post Denny Marie | Director | 3,500 | $42.17 | $147.6K | 1 |
| 2024-06-11 | Sell | Diez-Canseco Russell | CEO | 10,301 | $40.85 | $420.8K | 1 |
| 2024-06-10 | Sell | Diez-Canseco Russell | CEO | 89,699 | $40.77 | $3.7M | 2 |
| 2024-06-07 | Sell | OHAYER MATTHEW | Chair | 8,142 | $42.56 | $346.5K | 1 |
| 2024-06-06 | Sell | OHAYER MATTHEW | Chair | 31,428 | $43.79 | $1.4M | 2 |
| 2024-06-05 | Sell | OHAYER MATTHEW | Chair | 10,430 | $44.51 | $464.2K | 1 |
| 2024-05-30 | Sell | OHAYER MATTHEW | Chair | 50,000 | $41.72 | $2.1M | 1 |
| 2024-05-24 | Sell | Coon Stephanie | EVP / SVP | 5,000 | $41.02 | $205.1K | 1 |
| 2024-05-22 | Sell | Pappas Peter Nicholas | Other C-suite | 10,436 | $40.63 | $424.0K | 1 |
| 2024-05-22 | Sell | Bal Joanne | Other officer | 2,597 | $40.71 | $105.7K | 1 |
| 2024-05-21 | Sell | Pappas Peter Nicholas | Other C-suite | 5,250 | $38.52 | $202.2K | 1 |
| 2024-05-20 | Sell | OHAYER MATTHEW | Chair | 24,000 | $39.06 | $937.5K | 2 |
| 2024-05-16 | Sell | Coon Stephanie | EVP / SVP | 21,953 | $36.94 | $810.9K | 1 |
| 2024-05-16 | Sell | Khoury Karl | Director | 11,491 | $36.80 | $422.9K | 2 |
| 2024-05-15 | Sell | Coon Stephanie | EVP / SVP | 8,047 | $36.96 | $297.4K | 1 |
| 2024-05-15 | Sell | Khoury Karl | Director | 3,509 | $36.79 | $129.1K | 1 |
| 2024-05-14 | Sell | Dale Jason | COO | 109,686 | $36.61 | $4.0M | 2 |
| 2024-05-13 | Sell | Dale Jason | COO | 83,400 | $35.20 | $2.9M | 3 |
| 2024-05-13 | Sell | Diez-Canseco Russell | CEO | 44,910 | $35.56 | $1.6M | 3 |
| 2024-05-13 | Sell | Kennedy Kelly J. | Director | 10,971 | $35.35 | $387.8K | 1 |
| 2024-05-13 | Sell | Bal Joanne | Other officer | 9,800 | $35.11 | $344.0K | 2 |
| 2024-05-09 | Sell | Diez-Canseco Russell | CEO | 25,265 | $33.83 | $854.8K | 3 |
| 2024-05-09 | Sell | OHAYER MATTHEW | Chair | 4,000 | $33.15 | $132.6K | 1 |
| 2024-05-08 | Sell | Diez-Canseco Russell | CEO | 9,735 | $30.00 | $292.1K | 1 |
| 2024-04-19 | Sell | OHAYER MATTHEW | Chair | 20,000 | $25.12 | $502.4K | 1 |
| 2024-04-12 | Sell | Diez-Canseco Russell | CEO | 36,948 | $25.07 | $926.3K | 1 |
| 2024-04-05 | Sell | OHAYER MATTHEW | Chair | 7,466,777 | $25.26 | $188.6M | 2 |
| 2024-04-05 | Sell | Diez-Canseco Russell | CEO | 30,000 | $25.03 | $750.9K | 1 |
| 2024-03-19 | Sell | OHAYER MATTHEW | Chair | 16,000 | $22.95 | $367.2K | 1 |
| 2024-03-15 | Sell | OHAYER MATTHEW | Chair | 100,000 | $21.62 | $2.2M | 1 |
| 2024-03-15 | Sell | Post Denny Marie | Director | 6,000 | $21.70 | $130.2K | 1 |
| 2024-03-14 | Sell | OHAYER MATTHEW | Chair | 100,000 | $21.38 | $2.1M | 1 |
| 2024-03-14 | Sell | Khoury Karl | Director | 4,000 | $21.27 | $85.1K | 1 |
| 2024-03-12 | Sell | Diez-Canseco Russell | CEO | 31,643 | $20.94 | $662.6K | 1 |
| 2024-03-07 | Sell | Diez-Canseco Russell | CEO | 25,000 | $20.10 | $502.5K | 1 |
| 2024-03-07 | Sell | OHAYER MATTHEW | Chair | 4,000 | $20.67 | $82.7K | 1 |
| 2024-03-01 | Sell | Dale Jason | COO | 14,622 | $18.09 | $264.5K | 1 |
| 2024-02-29 | Sell | Dale Jason | COO | 5,818 | $18.01 | $104.8K | 1 |
| 2024-02-21 | Sell | Dale Jason | COO | 14,434 | $17.34 | $250.3K | 2 |
| 2024-02-20 | Sell | Dale Jason | COO | 14,006 | $16.03 | $224.5K | 1 |
| 2024-02-12 | Sell | Diez-Canseco Russell | CEO | 27,528 | $15.49 | $426.4K | 1 |
| 2024-01-19 | Sell | OHAYER MATTHEW | Chair | 12,000 | $14.36 | $172.3K | 1 |
| 2024-01-16 | Sell | Diez-Canseco Russell | CEO | 1,464 | $15.13 | $22.2K | 1 |
| 2024-01-12 | Sell | Diez-Canseco Russell | CEO | 26,096 | $15.23 | $397.4K | 1 |
| 2023-12-19 | Sell | OHAYER MATTHEW | Chair | 12,000 | $14.52 | $174.2K | 1 |
| 2023-12-13 | Sell | Diez-Canseco Russell | CEO | 418 | $15.06 | $6.3K | 1 |
| 2023-12-12 | Sell | Diez-Canseco Russell | CEO | 25,651 | $15.12 | $387.8K | 1 |
| 2023-12-04 | Sell | Dale Jason | COO | 40,000 | $14.14 | $565.6K | 1 |
| 2023-11-17 | Sell | OHAYER MATTHEW | Chair | 12,000 | $12.61 | $151.3K | 1 |
| 2023-11-13 | Sell | Diez-Canseco Russell | CEO | 26,505 | $11.85 | $314.1K | 1 |
| 2023-10-17 | Sell | OHAYER MATTHEW | Chair | 12,000 | $10.99 | $131.9K | 1 |
| 2023-10-12 | Sell | Diez-Canseco Russell | CEO | 26,844 | $10.78 | $289.4K | 1 |
| 2023-09-07 | Sell | Diez-Canseco Russell | CEO | 26,720 | $11.34 | $303.0K | 1 |
| 2023-09-06 | Sell | OHAYER MATTHEW | Chair | 12,000 | $11.42 | $137.0K | 1 |
| 2022-05-17 | Buy | OHAYER MATTHEW | Chair | 10,000 | $9.66 | $96.6K | 1 |
| 2022-01-18 | Sell | Dale Jason | COO | 37,568 | $17.68 | $664.2K | 1 |
| 2021-11-29 | Buy | OHAYER MATTHEW | Chair | 5,000 | $17.77 | $88.8K | 1 |
| 2021-11-19 | Sell | Drever Brent | Director | 2,500 | $18.80 | $47.0K | 1 |
| 2021-11-17 | Buy | Post Denny Marie | Director | 500 | $19.42 | $9.7K | 1 |
| 2021-09-10 | Buy | OHAYER MATTHEW | Chair | 5,000 | $17.10 | $85.5K | 1 |
| 2021-08-19 | Sell | Drever Brent | Director | 453,421 | $17.00 | $7.7M | 1 |
| 2021-08-12 | Buy | OHAYER MATTHEW | Chair | 5,000 | $17.85 | $89.2K | 1 |
| 2021-06-09 | Sell | Drever Brent | Director | 453,422 | $22.00 | $10.0M | 1 |
| 2021-06-07 | Sell | Diez-Canseco Russell | CEO | 30,550 | $22.08 | $674.5K | 1 |
| 2021-06-02 | Sell | Diez-Canseco Russell | CEO | 13,373 | $22.00 | $294.2K | 1 |
| 2021-05-11 | Sell | Dale Jason | COO | 20,000 | $22.23 | $444.6K | 2 |
| 2021-04-30 | Sell | Diez-Canseco Russell | CEO | 14,641 | $24.51 | $358.9K | 1 |
| 2021-04-29 | Sell | Diez-Canseco Russell | CEO | 14,641 | $24.68 | $361.4K | 2 |
| 2021-04-28 | Sell | Diez-Canseco Russell | CEO | 14,641 | $24.49 | $358.6K | 2 |
| 2021-04-07 | Sell | Dale Jason | COO | 25,000 | $22.28 | $557.0K | 1 |
| 2021-04-06 | Sell | Dale Jason | COO | 25,000 | $22.07 | $551.8K | 1 |
| 2021-04-05 | Sell | Diez-Canseco Russell | CEO | 25,770 | $22.18 | $571.6K | 1 |
| 2021-04-01 | Sell | Diez-Canseco Russell | CEO | 18,153 | $22.09 | $401.0K | 1 |
| 2021-03-16 | Sell | Dale Jason | COO | 25,000 | $28.21 | $705.2K | 1 |
| 2021-03-03 | Sell | Diez-Canseco Russell | CEO | 14,641 | $28.13 | $411.9K | 1 |
| 2021-03-02 | Sell | Diez-Canseco Russell | CEO | 14,641 | $27.83 | $407.5K | 1 |
| 2021-03-01 | Sell | Diez-Canseco Russell | CEO | 14,641 | $28.21 | $413.0K | 1 |
| 2021-02-19 | Sell | Marcus Scott | Other C-suite | 25,262 | $30.14 | $761.4K | 1 |
| 2021-02-16 | Sell | Dale Jason | COO | 25,000 | $26.98 | $674.5K | 2 |
| 2021-02-08 | Sell | Marcus Scott | Other C-suite | 4,920 | $26.36 | $129.7K | 1 |
| 2021-01-29 | Sell | Diez-Canseco Russell | CEO | 14,641 | $24.59 | $360.0K | 1 |
| 2021-01-28 | Sell | Diez-Canseco Russell | CEO | 14,641 | $24.69 | $361.5K | 3 |
| 2021-01-27 | Sell | Diez-Canseco Russell | CEO | 14,641 | $26.27 | $384.7K | 2 |
| 2020-11-16 | Sell | Flanagan Glenda J | Director | 1,354,684 | $28.74 | $38.9M | 1 |
| 2020-11-16 | Sell | Khoury Karl | Director | 250,000 | $28.74 | $7.2M | 1 |
| 2020-08-04 | Sell | OHAYER MATTHEW | Chair | 1,517,105 | $20.46 | $31.0M | 1 |
| 2020-08-04 | Sell | Jones Jason L. | 10% owner | 456,561 | $20.46 | $9.3M | 2 |
| 2020-08-04 | Sell | Flanagan Glenda J | Director | 421,337 | $20.46 | $8.6M | 1 |
| 2020-08-04 | Sell | Drever Brent | Director | 281,500 | $20.46 | $5.8M | 1 |
| 2020-08-04 | Sell | Khoury Karl | Director | 227,749 | $20.46 | $4.7M | 1 |
| 2020-08-04 | Buy | Ruiz Gisel | Director | 9,000 | $22.00 | $198.0K | 1 |
| 2020-08-04 | Buy | Khoury Karl | Director | 4,000 | $22.00 | $88.0K | 1 |