HOG

HARLEY-DAVIDSON, INC.

Consumer Cyclical Motorcycles, Bicycles & Parts Market cap: $2.8B All insider activity → Quote and statistics → Sign in to watch HOG Sign in to set a price alert

AI summary Cluster of open-market purchases by Harley-Davidson executives and directors following earnings and an increased full-year outlook.

Insider Score Band 60–79

Research score: 61
AI adjustment: +9

Research score, not a recommendation.

Total bought$1.4M3 Form 4 purchases

Distinct insiders3open-market buyers

Lead insiderStarrs ArtieCEO

Cluster window2026-07-31 → 2026-08-11active

Market data

Live quote and chart from Yahoo Finance, loaded through this server. Insider purchases are marked on the chart.

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Why this score

Research score: a weighted blend of the five factors, times the routine and offering discounts, minus the selling penalty.

Breadth number & diversity of participating insiders

37%

Seniority executive rank of buyers (CEO/CFO/Director)

88%

Commitment purchase size relative to company & holdings

75%

Context buying into stock weakness signals conviction

19%

Timing coordinated purchases within a tight window

50%

Routine-purchase discount × 1.00

Company-type / offering discount × 1.00

Net insider selling penalty − 0

Why are they buying?

AI · discretionary · catalyst credible · documented

Insiders likely timed their open-market purchases to follow the company's Q2 earnings release and a raised full-year retail-sales outlook announced in late July 2026.

Chief Executive Artie Starrs, Director Daniel J. Nova, and other executives collectively bought shares on the open market following strong North American sales results that boosted management confidence.

Filing references and sources

Stock Price & Insider Purchase History

Daily close price with open-market insider purchases plotted over time

Loading price history…

Transactions

3 Form 4 trades · 3 insiders Sign in to download CSV

Purchases in this cluster, grouped by insider, largest first
Date	Insider	Role	Shares	Price	Value	Filing
2026-07-31	NOVA DANIEL J history of NOVA DANIEL J's purchases	Director	40,000	$24.57	$982.7K	SEC filing for NOVA DANIEL J (opens in a new tab)
2026-08-10	Starrs Artie history of Starrs Artie's purchases	CEO	10,000	$25.89	$258.9K	SEC filing for Starrs Artie (opens in a new tab)
2026-08-11	Littleton Gayle history of Littleton Gayle's purchases	Other C-suite	7,500	$26.38	$197.8K	SEC filing for Littleton Gayle (opens in a new tab)
Total					$1.4M

Other buying runs at HOG

A run ends after a pause in the buying, so one company can have several. Returns are the stock's return minus its benchmark's (IWM for small companies, SPY otherwise), from the first open after the run became a cluster. Past results, not a forecast.

After this run became a cluster: 21 days +1.4%63 days –126 days –

Other insider buying runs at this company, newest first, with the return against the benchmark that followed
Window	Insiders	Total	Score	21 days	63 days	126 days	Status
2026-02-27 → 2026-03-09	3	$412.0K	58	+17.5%	+24.8%	+27.0%	closed