HOG
HARLEY-DAVIDSON, INC.
Stock Price & Insider Activity
Historical close with open-market insider transaction markers
Insider activity
Sign in to download CSVBought$9.4M17 buy days
Sold$29.6M47 sell days
Net insider flow$-20.3Mnet selling · 10 years
Latest trade2026-10-01Root Jonathan R
| Date | Side | Insider | Role | Shares | Avg price | Value | Trades |
|---|---|---|---|---|---|---|---|
| 2026-10-01 | Sell | Root Jonathan R | CFO | 1,559 | $24.43 | $38.1K | 1 |
| 2026-09-01 | Sell | Root Jonathan R | CFO | 1,554 | $27.46 | $42.7K | 1 |
| 2026-08-11 | Buy | Littleton Gayle | Other C-suite | 7,500 | $26.38 | $197.8K | 1 |
| 2026-08-10 | Buy | Starrs Artie | CEO | 10,000 | $25.89 | $258.9K | 1 |
| 2026-08-03 | Sell | Root Jonathan R | CFO | 1,554 | $24.88 | $38.7K | 1 |
| 2026-07-31 | Buy | NOVA DANIEL J | Director | 40,000 | $24.57 | $982.7K | 1 |
| 2026-07-01 | Sell | Root Jonathan R | CFO | 1,554 | $24.44 | $38.0K | 1 |
| 2026-06-01 | Sell | Root Jonathan R | CFO | 1,554 | $23.87 | $37.1K | 1 |
| 2026-05-19 | Sell | Root Jonathan R | CFO | 1,554 | $24.21 | $37.6K | 1 |
| 2026-05-11 | Sell | Krause Paul J | Other C-suite | 1,564 | $26.00 | $40.7K | 1 |
| 2026-03-12 | Sell | Do Charles | VP | 4,241 | $18.10 | $76.8K | 1 |
| 2026-03-09 | Buy | Starrs Artie | CEO | 15,000 | $19.10 | $286.5K | 1 |
| 2026-03-09 | Buy | Flees Lori Ann | Director | 4,000 | $18.89 | $75.6K | 1 |
| 2026-02-27 | Buy | Masood Rafeh | Director | 2,775 | $18.00 | $50.0K | 1 |
| 2026-02-25 | Sell | FARLEY JR JAMES D | Director | 6,454 | $18.71 | $120.8K | 1 |
| 2025-11-20 | Sell | Mansfield Luke Christopher | Other C-suite | 11,500 | $23.21 | $266.9K | 1 |
| 2025-11-07 | Sell | Do Charles | VP | 4,136 | $25.51 | $105.5K | 1 |
| 2025-08-05 | Buy | Masood Rafeh | Director | 2,068 | $24.06 | $49.8K | 1 |
| 2025-02-13 | Sell | Mansfield Luke Christopher | Other C-suite | 3,400 | $25.96 | $88.3K | 1 |
| 2024-10-30 | Sell | Sylvester Maryrose | Director | 4,278 | $32.25 | $138.0K | 1 |
| 2023-08-01 | Buy | Masood Rafeh | Director | 1,302 | $38.40 | $50.0K | 1 |
| 2023-02-06 | Sell | Root Jonathan R | EVP / SVP | 2,239 | $50.17 | $112.3K | 1 |
| 2022-09-02 | Buy | ZEITZ JOCHEN | CEO | 25,750 | $38.94 | $1.0M | 1 |
| 2022-08-09 | Buy | Masood Rafeh | Director | 1,335 | $37.50 | $50.1K | 1 |
| 2022-03-02 | Sell | KORNETZKE MARK R | Other | 2,868 | $40.33 | $115.7K | 1 |
| 2022-03-01 | Sell | KORNETZKE MARK R | Other | 5,746 | $40.09 | $230.4K | 2 |
| 2021-02-05 | Buy | Mansfield Luke Christopher | VP | 735 | $33.72 | $24.8K | 1 |
| 2021-02-04 | Buy | ZEITZ JOCHEN | CEO | 30,800 | $32.47 | $1.0M | 1 |
| 2020-11-09 | Sell | Olin John A | Other | 92,002 | $34.44 | $3.2M | 4 |
| 2020-08-12 | Buy | ZEITZ JOCHEN | Chair | 71,450 | $27.86 | $2.0M | 1 |
| 2020-08-07 | Sell | Thomas James Darrell | CFO | 2,228 | $25.86 | $57.6K | 1 |
| 2020-05-13 | Buy | ZEITZ JOCHEN | Chair | 51,020 | $19.52 | $995.9K | 1 |
| 2020-05-13 | Buy | Olin John A | CFO | 13,500 | $19.02 | $256.8K | 1 |
| 2020-05-08 | Buy | ZEITZ JOCHEN | Chair | 97,850 | $21.26 | $2.1M | 1 |
| 2019-11-26 | Sell | Olin John A | CFO | 44,465 | $37.00 | $1.6M | 1 |
| 2019-11-25 | Sell | Kumbier Michelle | EVP / SVP | 22,000 | $37.07 | $815.5K | 1 |
| 2019-10-29 | Sell | HUND LAWRENCE G | President | 8,000 | $40.22 | $321.8K | 1 |
| 2019-07-25 | Sell | KORNETZKE MARK R | Other | 4,348 | $36.00 | $156.5K | 1 |
| 2019-07-24 | Sell | Olin John A | CFO | 30,000 | $35.96 | $1.1M | 1 |
| 2019-07-24 | Sell | HUND LAWRENCE G | President | 13,073 | $35.58 | $465.1K | 2 |
| 2019-07-24 | Sell | Jones Paul J | Other C-suite | 11,884 | $35.16 | $417.8K | 2 |
| 2019-07-24 | Sell | KORNETZKE MARK R | Other | 3,626 | $35.79 | $129.8K | 2 |
| 2019-05-29 | Sell | ZEITZ JOCHEN | Director | 2,227 | $33.05 | $73.6K | 1 |
| 2018-08-28 | Sell | Olin John A | CFO | 12,587 | $43.48 | $547.3K | 1 |
| 2018-08-10 | Sell | HUND LAWRENCE G | President | 37,040 | $43.33 | $1.6M | 2 |
| 2018-08-06 | Sell | ZEITZ JOCHEN | Director | 1,598 | $43.50 | $69.5K | 1 |
| 2018-02-12 | Sell | Rocker Tchernavia | VP | 1,401 | $47.74 | $66.9K | 1 |
| 2018-02-06 | Sell | Jones Paul J | Other C-suite | 2,117 | $48.00 | $101.6K | 1 |
| 2018-02-05 | Sell | Jones Paul J | Other C-suite | 870 | $47.62 | $41.4K | 1 |
| 2017-11-01 | Sell | ZEITZ JOCHEN | Director | 1,859 | $47.80 | $88.9K | 1 |
| 2017-10-31 | Sell | HUND LAWRENCE G | President | 8,660 | $46.88 | $406.0K | 1 |
| 2017-10-25 | Sell | LEVATICH MATTHEW S | CEO | 19,447 | $48.36 | $940.5K | 1 |
| 2017-10-19 | Sell | Olin John A | CFO | 28,760 | $48.03 | $1.4M | 1 |
| 2017-08-30 | Sell | HUND LAWRENCE G | President | 15,013 | $47.18 | $708.3K | 1 |
| 2017-05-25 | Sell | Alstead Troy | Director | 10 | $52.00 | $520 | 1 |
| 2017-05-22 | Buy | Alstead Troy | Director | 10 | $53.09 | $531 | 1 |
| 2017-02-22 | Sell | Jones Paul J | Other C-suite | 3,394 | $57.49 | $195.1K | 2 |
| 2017-02-14 | Sell | Rocker Tchernavia | VP | 1,377 | $57.15 | $78.7K | 1 |
| 2017-02-10 | Sell | JAMES DONALD A | Director | 100,000 | $56.88 | $5.7M | 1 |
| 2017-02-07 | Sell | BISCHMANN JOANNE M | VP | 911 | $57.00 | $51.9K | 1 |
| 2017-02-06 | Sell | Kumbier Michelle | EVP / SVP | 3,049 | $56.56 | $172.5K | 1 |
| 2016-11-14 | Sell | HUND LAWRENCE G | President | 28,271 | $60.00 | $1.7M | 1 |
| 2016-11-14 | Sell | BISCHMANN JOANNE M | VP | 5,037 | $60.00 | $302.2K | 1 |
| 2016-11-02 | Sell | JAMES DONALD A | Director | 100,000 | $56.13 | $5.6M | 1 |