WIX

Wix.com Ltd.

Technology Computer Programming, Data Processing, Etc. Market cap: $4.2B All insider activity → Quote and statistics → Sign in to watch WIX Sign in to set a price alert

AI summary Insiders acquire shares routinely through the company employee stock purchase plan

Insider Score Band below 60

Research score: 62
AI adjustment: -12

Research score, not a recommendation.

Total bought$185.7K8 Form 4 purchases

Distinct insiders6open-market buyers

Lead insiderAbrahami AvishaiCEO

Cluster window2026-08-31single day · active

Market data

Live quote and chart from Yahoo Finance, loaded through this server. Insider purchases are marked on the chart.

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same price, one day All 8 purchases were at $59.89 on 2026-08-31. That pattern also occurs in IPO or conversion subscriptions, which are not open-market conviction buying.

Why this score

Research score: a weighted blend of the five factors, times the routine and offering discounts, minus the selling penalty.

Breadth number & diversity of participating insiders

100%

Seniority executive rank of buyers (CEO/CFO/Director)

94%

Commitment purchase size relative to company & holdings

12%

Context buying into stock weakness signals conviction

57%

Timing coordinated purchases within a tight window

100%

Routine-purchase discount × 0.40

Company-type / offering discount × 0.50

Net insider selling penalty − 0

Why are they buying?

AI · plan · catalyst none · documented

The purchases occurred on August 31, 2026, pursuant to acquisitions under the company's Employee Share Purchase Plan (ESPP) rather than discretionary open-market timing decisions.

Form 4 footnotes confirm that 100% of the acquired shares across all reporting insiders (including the CEO, President, and CFO) were acquired under the Wix.com Ltd. Amended and Restated 2013 Employee Share Purchase Plan.

Filing references and sources

Faruqi & Faruqi, LLP Urges Wix.com (WIX) Investors to Seek Counsel Before the September 22, 2026 Lead Plaintiff Deadline in the Securities Class Action (opens in a new tab)

Stock Price & Insider Purchase History

Daily close price with open-market insider purchases plotted over time

Loading price history…

Transactions

8 Form 4 trades · 6 insiders Sign in to download CSV

Purchases in this cluster, grouped by insider, largest first
Date	Insider	Role	Shares	Price	Value	Flags	Filing
2026-08-31	Abrahami Avishai history of Abrahami Avishai's purchases	CEO	709	$59.89 avg	$42.5K	routine offering
2026-08-31	Abrahami Avishai		55	$59.89	$3.3K	routine offering	SEC filing for Abrahami Avishai (opens in a new tab)
2026-08-31	Abrahami Avishai		654	$59.89	$39.2K	routine offering	SEC filing for Abrahami Avishai (opens in a new tab)
2026-08-31	Zohar Nir history of Zohar Nir's purchases	President	647	$59.89 avg	$38.7K	routine offering
2026-08-31	Zohar Nir		271	$59.89	$16.2K	routine offering	SEC filing for Zohar Nir (opens in a new tab)
2026-08-31	Zohar Nir		376	$59.89	$22.5K	routine offering	SEC filing for Zohar Nir (opens in a new tab)
2026-08-31	Shai Omer history of Shai Omer's purchases	Other C-suite	490	$59.89	$29.3K	routine offering	SEC filing for Shai Omer (opens in a new tab)
2026-08-31	Meyer Shelly B history of Meyer Shelly B's purchases	Other C-suite	479	$59.89	$28.7K	routine offering	SEC filing for Meyer Shelly B (opens in a new tab)
2026-08-31	Shemesh Lior history of Shemesh Lior's purchases	CFO	456	$59.89	$27.3K	routine offering	SEC filing for Shemesh Lior (opens in a new tab)
2026-08-31	Even-Haim Yaniv history of Even-Haim Yaniv's purchases	Other C-suite	320	$59.89	$19.2K	routine offering	SEC filing for Even-Haim Yaniv (opens in a new tab)
Total					$185.7K

What happened next

A run ends after a pause in the buying, so one company can have several. Returns are the stock's return minus its benchmark's (IWM for small companies, SPY otherwise), from the first open after the run became a cluster. Past results, not a forecast.

After this run became a cluster: 21 days -17.0%63 days –126 days –